TNI Bureau: Barnes & Noble Inc, the leading U.S. traditional book retailer cuts prices on three models of its Nook e-reader and tablets. The new prices went into effect on Sunday.
As per the new price the 16GB Nook Tablet is now available for $199 that is $50 off its original price, the 8GB Nook Tablet now goes for $179, down from $199 and aging Nook Color is sold at a new lower price of $149.
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Despite the popularity of the Nook devices B&N operated the cut at this peak of the back to school season most probably to compete with its rival Amazon.com that is most likely to launch a new version of its Kindle Fire tablet soon. Amazon is the present market leader with about 60 percent of e-book and e-reader sales.
Besides Amazon’s Kindle Fire, the step also positions Barnes & Noble’s tablets in a better place to compete with Google’s Nexus 7, which sells for $199 for the 8GB model and $249 for the 16GB version.
Earlier also, Barnes and Noble had reported lower-than-expected revenue in the sale of Nooks, which fell to 10.5 per cent.