BIBA, the most loved ethnic wear brand in the country, has opened its flagship store in Bhubaneswar. Now the customers will experience a varieties of branded products in Odisha capital.

Located at Janpath, city’s most popular hangouts, the flagship store of BIBA aims to provide latest collections to the city people. It houses a wide variety of SKD’s (Salwar Kameez Dupatta), Mix n Match Kurtas, leggings and BIBA Girls, a dedicated segment catering to 2-12 year old girls.

At launch ceremony, Mr. Siddhartha Bindra, Managing Director, BIBA said, “We are delighted to open our first flagship store in city. In-fact, Bhubneshwar as a region is doing extremely well for us and BIBA has managed to create a mark for itself in the ethnic wear category, owing to its rich design and style”. “With our flagship store, we hope to enhance our customers’ shopping experience and truly celebrate our brand’s distinct qualities”, he further added.

Keeping spring’s freshness and energy in mind, BIBA has also introduced its latest Spring/Summer 2013 collections – MnM (Flamingo; Aqua & Paloma,), SKD and Biba Girls, showcasing experimental prints in new and exotic colors, whimsical patterns and fresh cuts. The collections have a high fashion quotient as they combine chic and ethnic in a manner that is bold and graceful, casual and classic.