Adani Group launches ‘Seva Campaign’ for Puri Ratha Jatra 2025

By Sagarika Satapathy Published: Jun 26, 2025 7:08 pm

After its large-scale, volunteer-led food initiative during the Mahakumbh Mela in Prayagraj earlier this year, the Adani Group has now extended its service efforts to one of India’s most iconic religious festivals -the Ratha Jatra in Puri.

Known for drawing millions of devotees from across the country and beyond, the nine-day chariot festival at the sacred Lord Jagannath Temple is being supported by a comprehensive “seva” initiative launched by the Adani Group from June 26 to July 8.

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This year’s initiative includes the distribution of nearly 4 million free meals and beverages, through dedicated food counters offering nutritious meals to both pilgrims and officials.

Lifeguards from the Puri Beach, Lifeguard Mahasangha and volunteers actively engaged in beach clean-up operations are receiving support. The group is also providing free T-shirts, fluorescent safety vests for municipal staff, as well as essential gear like jackets, raincoats, caps, and umbrellas for both officials and devotees.

The seva effort is a collaboration between the Adani Group, the Puri district administration, ISKCON and local volunteer organisations which has been working in Odisha through the Adani Foundation across sectors, such as rural healthcare, school infrastructure and livelihoods, sees this seva as part of a larger spiritual continuity in India’s public life.