Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the Indian Dental Association (IDA) rolled out the tenth edition of the Oral Health Month (OHM) 2013. Spanning two months –October and November – Oral Health Month 2013 is focused on educating consumers about Oral Care across the country.

In the tenth year of OHM, Kareena Kapoor Khan, Allu Arjun, Shriya Saran and Kajal Agarwal extend their support to the initiative, encouraging families to adopt good oral care regimen. By taking a Healthy Mouth Pledge, all the celebrities are urging people to benefit from the free dental check-up provided during OHM.

In Odisha, Oral Health Month will carry the message of good oral care and hygiene across multiple cities by IDA dentists offering free dental check-ups. In addition to this, across cities such as Bhubaneshwar and Cuttack, mobile dental vans will travel across underprivileged areas offering basic oral care facilities along with expert advice.

Announcing Oral Health Month, Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said, “As market leaders in Oral Care, Colgate has always been at the forefront of investing in initiatives that educate consumers on good oral hygiene practices. Oral Health Month is a unique, large scale initiative that reaches out to consumers nationwide. It offers an opportunity to people across the spectrum to avail of free dental check-ups either through free in-clinic visits or via the mobile dental vans that will be travelling to 45 cities covering schools and underprivileged areas as well. In 2013, Colgate aims to reach 5 million consumers. This would not be possible without the unstinting support of our valued partners the Indian Dental Association. ”

Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association said, “It is indeed a privilege to partner with Colgate to spread awareness among consumers on the crucial need for maintaining good oral hygiene. Over the years OHM has become one of India’s largest consumer contact programs in terms of scale and reach. Like all previous years, this year too every member of IDA has volunteered to take this initiative forward in an even bigger way.”

Oral Health Month 2013 is being supported by a fully integrated 360 degree marketing campaign encompassing print, outdoor, digital, mobile, radio and on-ground activities – to increasingly encourage participation by families to take the Healthy Mouth Pledge.