Apple’s quarterly iPhone sales in India have dropped this year. As per the Research firm ‘Strategy Analytics’, nearly 10 million smartphones were sold in India during this quarter.
Immediately following the launch of iPhone 5 last year, sales of Apple iPhones increased a lot. But it witnessed a sharp decline in India. Perhaps the high price of the gadget is the reason behind this fall in sales. While Samsung and other companies provide gadgets that come with excellent features and applications, people hesitate to spend a lot of money on Apple’s iPhone.
Between January and March this year, Apple sold around 1 lakh 20 thousand iPhones in India, while it had sold about 2 lakh 30 thousand iPhones in the October-December quarter of last year, according to IDC, a company that researches on the sales of gadgets.
Another probable reason of the fall may be that – Samsung, which has a 40% share of the smartphone market in India, offers discounts and financing schemes. Adding to that, Apple has not come up with any new devices since a while. As per reports, since the launch of iPhone 5, the company’s stock has fallen nearly 40%. Analysts are waiting for clarification from Apple’s management about its strategy to grow in emerging markets like China and India.
One of the largest distributors of Apple gadgets in India, Redington, has also experienced big drop in sale of iPhones. As per reports, while Redington sold Rs 1,100 crore worth of iPhone in the last five months of 2012, it dropped as low as Rs 800 crore in 2013 due to the falling demand for the Apple device.