Awareness Campaign against Narcotic Drugs

The Ministry for Social Justice & Empowerment already conducts following awareness generation programmes against Drug abuse:

i) Sensitization and preventive education programmes in collaboration with National Institute of Social Defence (NISD) in schools and colleges on regular basis.

ii) Awareness and outreach programmes involving organizations like Nehru Yuva Kendra Sangathan (NYKS), National Service Scheme (NSS) etc. Due to high rate of prevalence of addiction in Punjab, the Ministry has assigned, in October 2014, an awareness generation programme in the State through NYKS. The Ministry organized two Regional Workshops during year 2015-16 in collaboration with NSS at Shillong and Indore to sensitize students. The Co-ordinators of NSS from all the North Eastern States, Odisha and West Bengal attended the Workshop at Shillong and NSS Co-ordinators from Madhya Pradesh, Chhatisgarh and Rajashtan attended the Workshop at Indore. The Programme was also attended by a large number of students.

iii) The Ministry also uses print, electronic and social media for creating awareness. Information regarding ill-effects of alcoholism and drug abuse is also disseminated in regional languages through the All India Radio programme “Sanwarti Jayen Jeevan Ki Rahen” and also through advertisement in news papers.

iv) The Ministry celebrates at International Day against Drug Abuse and Illicit Trafficking on 26th June every year by holding functions and organizing exhibitions to sensitize the people about the ill effects of drug abuse. National Awards are also conferred to individuals and institutions in order to recognise the efforts and encourage excellence in the field of prevention of substance abuse.

v) the Ministry has set up a National Toll Free drug de-addiction helpline Number 1XXX-XX-0031 w.e.f. 07.01.2015 to help the victims of Drug abuse, their family and society at large.

The National Institute of Social Defence (NISD) is the Nodal Institute for training and research in the field of social defence. The Institute is mainly assigned the task of human resource development in the areas of substance abuse prevention, care of older persons and other social defence issues including beggary prevention. NISD undertakes following activities in the field of drug abuse:

(i) Organizes sensitization programme in Schools and Colleges and skill development programme for its target group in collaboration with Regional Resource and Training Centres (RRTC) and other collaborating partners.

(ii) Conducts regular Consultative Meeting with functionaries of RRTCs for effective implementation of Sensitization and Skill Development Programmes.

(iii) Participates in various fairs like India International Trade Fair, Shilpotsav at Delhi Haat etc. by placing stalls for dissemination of information on drug abuse.

(iv) In order to strengthen the infrastructure and manpower of NISD for streamlining its functioning, all formalities for construction of its own office building have been completed.

This information was given by the Minister of State, Social Justice & Empowerment, Shri Krishan Pal Gurjar in a written reply to a question in Lok Sabha here today.