Odisha CM Naveen Patnaik has come up with yet another populist scheme, called ‘VeggieKart’, which has received appreciation and praise from the people, who can get the vegetables at just one lick of the computer mouse. The VeggieKart scheme is a unique concept floated by the Odisha State Agriculture department in association with the VeggieKart Marketing Pvt Limited, an initiative by eKutir Rural Management Services Pvt Limited and MGM Agri-ventures.
The new initiative will have Veggie Kart, Veggie Wheel, Veggie Mart and Veggie Lite, which will move around the city to cater to the needs of the common people. While Veggie Kart is the online vegetable purchasing platform, the Veggie Wheel will distribute the vegetables on the streets. Veggie Mart will be the brand given to the unorganised sectors, while Veggie Lite will be the kiosks, which will sell the vegetable produces in both rural and urban areas.
Initially, 15 Veggie Wheel mobile cycles were rolled out in Bhubaneswar. The number will go up to 150 subsequently. It will also be expanded to six other districts.